Schedule
Thursday, October 23 |
|
|---|---|
| 1:00 p.m. |
Pre-conference workshops: In-house and Practice Management |
| 4:00 p.m. |
Studio tours: |
Friday, October 24 |
|
| 7:00 a.m. | Registration desk opens, Grand ballroom hallway, mezzanine level |
| 7:30 a.m. | Continental breakfast, Grand ballroom foyer, mezzanine level |
| 7:00– 8:45 a.m. |
Adobe Creative Suite 4 Design Premium Workshop, presented by Adobe Two complimentary sessions (Friday and Saturday, 7:00–8:45 a.m.) were available to “Gain” attendees. Hot American breakfast buffet included. |
| 8:30 a.m. | Doors open to Grand ballroom |
| 9:00 a.m. | Welcome and introduction by Sean Adams, AIGA president and Debbie Millman, ”Gain“ program chair |
| 9:20 a.m. | Welcome and introduction by Tom Kelley, general manager, IDEO and “Gain” moderator |
| 9:35 a.m. | Reinventing Car Retail. Again. Chris Bower, manager, retail strategies Saturn and Udaya Patnaik, principal Jump Associates |
| 10:15 a.m. | Interstitial film, curated by Jeff Scher |
| 10:20 a.m. | What Is Information, How Do People Find It, and What Can We Do About It? Laura Granka, user experience researcher, Google |
| 11:00 a.m. | Short story: AIGA Design for Democracy Short story: Marcia Lausen, director, studio/lab |
| 11:15 a.m. | Networking refreshment break, Grand ballroom foyer |
| 11:45 a.m. | UNO’s Filtros™: A Hispanic Ethnography Tool for Better Design Luis Fitch, principal and cofounder, UNO |
| 12:25 p.m. | Eternal Patterns: The Confluence of Image and Wisdom Michael Conforti, PhD, Jungian analyst and author and David Kuehler, director, Clay Street Project, Procter & Gamble |
| 1:05 p.m. | Lunch (on your own) |
| 2:05 p.m. | Doors open to Grand ballroom |
| 2:35 p.m. | Welcome back, Tom Kelley |
| 2:45 p.m. | Interstitial film, curated by Jeff Scher |
| 2:50 p.m. | Trust, Lust and Loathing: Creative Chaos in the Collaboration Nation Michael Jager, founder and creative director, Jager DiPaola Kemp |
| 3:30 p.m. | Why the Sciences Need Art: Or, What a 19th-Century French Chef Can Teach Us About the Brain Jonah Lehrer, author, Proust was a Neuroscientist |
| 4:10 p.m. | Networking refreshment break, Grand ballroom foyer |
| 4:40 p.m. | Short story: Designing for Theater Gail Anderson, creative director, SpotCo. |
| 4:55 p.m. | 20/20 (20 designers in 20 minutes!) |
| 5:35 p.m. | Closing and daily synthesis, Tom Kelley |
| 6:00 p.m. | Adjourn |
| 6:30 p.m. | Opening night reception, Terrace room, lobby level of the Roosevelt Hotel |
Saturday, October 25 |
|
| 7:00 a.m. | Registration/Information desk opens, mezzanine hallway, Roosevelt Hotel |
| 7:00– 8:45 a.m. |
Adobe Creative Suite 4 Design Premium Workshop, presented by Adobe Two complimentary sessions (Friday and Saturday, 7:00–8:45 a.m.) were available to “Gain” attendees. Hot American breakfast buffet included. |
| 8:00 a.m. | Continental breakfast, Grand ballroom foyer, mezzanine level |
| 8:30 a.m. | Doors open to Grand ballroom |
| 9:00 a.m. | Welcome, Richard Grefé |
| 9:15 a.m. | Welcome remarks,Tom Kelley |
| 9:30 a.m. | Interstitial film, curated by Jeff Scher |
| 9:35 a.m. | Ferroconcrete Swirls Out Pinkberry Branding Yolanda Santosa, principal, Ferroconcrete |
| 10:15 a.m. | Who owns culture in the corporation? An opportunity for designers to add and extract value Grant McCracken, PhD, cultural anthropologist; author, Culture and Consumption; research affiliate, MIT |
| 10:55 a.m. | Networking refreshment break, Grand ballroom foyer |
| 11:25 a.m. | Understanding Web Design Jeffrey Zeldman, founder, executive creative director, Happy Cog Studios |
| 12:05 p.m. | Eco-Sustainability: Why Designers Have to Help! Chris Hacker, global creative officer, Johnson & Johnson |
| 12:45 p.m. | Short story: B Corporations: Redesigning Business Bart Houlahan, founder, B Lab |
| 1:00 p.m. | Lunch (on your own) |
| 2:00 p.m. | Doors open to Grand ballroom |
| 2:30 p.m. | Welcome back, Tom Kelley |
| 2:40 p.m. | Interstitial film, curated by Jeff Scher |
| 2:45 p.m. | What Happens Next Brian Collins, chief creative officer and chairman, Collins |
| 3:25 p.m. | Girl Market Relevancy. Rethinking Creativity Heidi Dangelmaier, founder, 3iying with the girls of 3iying |
| 4:05 p.m. | Networking refreshment break, Grand ballroom foyer |
| 4:35 p.m. | Short story: Creating Target’s In-house Studio Phyllis Aragaki, creative director, Target |
| 4:50 p.m. | The Visual Language of Martha Stewart Stephen Doyle, principal and creative director, Doyle Partners and Gael Towey, chief creative officer and founding art director, Martha Stewart Living Omnimedia |
| 5:30 p.m. | Outliers: The Story of Success Malcolm Gladwell, author, The Tipping Point and Blink, introduced by Josh Liberson, founding partner, Helicopter |
| 6:10 p.m. | Conference closing and synthesis, Tom Kelley |
| 6:25 p.m. | Adjourn |
| 7:00– 10:00 p.m. |
Closing party at the Museum of Arts and Design Colleagues, new friends and fellow “Gain” attendees joined together at New York City’s recently re-opened Museum of Arts and Design (MAD) to celebrate the closing of “Gain.” The museum’s new home transforms 2 Columbus Circle into a dynamic cultural center that weaves together the museum experience and street life in one of Manhattan’s most significant public spaces. “Gain’s” Presenting Sponsor, Always Infinity (a Procter & Gamble brand), showcased a selection of designs from its Infinite Possibilities Student Project. These designs created by local students highlighted the key attributes of Infinicel, an innovative material which is the core of their new product. A panel of AIGA experts, in conjunction with representatives from Always Infinity, selected the designs that were on display. 2 Columbus Circle is located between Eighth Avenue and Broadway, between West 58th and 59th Streets, at the southwest corner of Central Park. [map] |